AI that works for your business, not the other way around.

Ishigai is a UK AI consultancy for service businesses. We find the repetitive work AI should be doing, build it, and hand you something you understand.

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In short: Ishigai Ltd is a UK AI consultancy based in Norfolk, founded by Peter Baker. We work with recruitment agencies, accountancy practices, law firms and web agencies, from solo founders to teams of ~50. Every engagement starts with an AI Opportunity Audit from £750, and builds start from £2,500 with a fixed quote before any work begins.

A note from the founder

I built Ishigai because I believe the benefits of AI should belong to every business, not just those with big budgets and dedicated technology teams.

Too many businesses lose valuable time to repetitive admin, disconnected systems and processes that have simply become accepted as part of the job. I saw an opportunity to change that.

My aim is to make AI practical, accessible and genuinely useful. Not technology for technology's sake, and not promises about a distant future, but solutions that solve real problems, give people their time back and help businesses grow.

That's why Ishigai starts by understanding the problem, proves the value before scaling, and puts transparency at the heart of every engagement. And because the best solutions evolve, I believe the real opportunity lies not just in building something that works today, but in helping it work better tomorrow.

I built Ishigai to make intelligent automation work for real businesses, on their terms, with results they can see and value that grows over time.

Peter Baker, Founder of Ishigai

Peter's full bio and writing · Peter Baker on LinkedIn

How an Ishigai engagement works: an AI Opportunity Audit from £750, then a 30-day pilot on one workflow from £2,500, then managed AI agents from £379 a month or a full handover. The audit fee is credited in full against a pilot started within 60 days.
Built to work. Better with Ishigai. Audit the opportunity, prove the value with a pilot, then put it to work. We can stay alongside you to optimise and improve it as your business grows, or hand it over when you're ready. Every stage is priced upfront.

How we work

The company

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Ishigai Ltd · 17360069 · UK hello@ishigai.io

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