In short: Peter Baker founded Ishigai in 2025 to give UK recruitment agencies, accountancy practices, law firms and web agencies practical AI without the jargon. Peter carries out every AI Opportunity Audit himself, takes every discovery call, and builds and runs the AI systems on ishigai.io.
About Peter
I'm Peter Baker, founder of Ishigai. We help businesses cut through the noise surrounding AI and turn emerging technology into practical, affordable solutions.
My focus is simple: eliminate repetitive tasks, streamline operations and give business owners back their most valuable resource. Time.
I believe AI shouldn't be complicated, expensive or reserved for big corporations. It should work for your business, not the other way around.
What Ishigai does
- Audits. Ishigai runs each AI Opportunity Audit: interviews, workflow mapping and the ranked, costed roadmap at the end.
- Builds. Ishigai designs and delivers each 30-day pilot, one workflow and one owner at a time.
- Runs live systems. The free website report and the chat assistant on this site are Ishigai's own builds, described in How we run Ishigai.
- Writes. Ishigai writes the weekly note on Akashuin, Ishigai's research blog on what UK firms are actually doing with AI.
Experience
- 2025 to now: founder of Ishigai Ltd, registered in England and Wales, company number 17360069.
Writing by Peter
- How much does an AI audit cost in the UK? 2026 prices
- AI for recruitment agencies: what to automate first
- AI for accountancy practices: what to automate first
- AI for law firms: what to automate first, and what the SRA expects
- AI for web agencies: automate the agency, not the craft
- What you get for £750: a worked AI audit example
- This website is the proof: the AI systems running ishigai.io
- The weekly note on Akashuin