Most products accumulate complexity over time, more settings, more screens, more clicks between a user and the thing they actually want. An in-product copilot doesn't try to simplify the interface itself. It sits alongside it, and lets a user describe what they want in plain language instead of finding it in a menu.
What it actually does
This isn't a support chatbot answering questions from a help document. It's connected to your product's own actions:
- Understands the request: "show me last month's invoices over £500" or "create a new client and send the onboarding form".
- Drives the interface: navigating, filtering, filling forms, or calling the same functions your UI already calls.
- Confirms before anything irreversible: the copilot proposes an action; the user still approves it where it matters.
- Fits your product's data model: it works with the objects and permissions you already have, not a generic add-on.
The best interface is the one a user doesn't have to learn. A copilot lets your product keep its structure while removing the need to memorise where everything lives.
Where this fits
This service is aimed at agencies and SaaS businesses that already have a product, a client portal, an internal tool, a platform your customers log into. It's a good fit when:
- Your interface has grown complex enough that new users need onboarding just to find things.
- Common actions take several steps that could be one sentence.
- You want a genuine differentiator in a market where every competitor has the same dashboard.
From £8,500 for a focused first version. That covers one area of your product, up to five workflows, no more than two of them changing data, a staging copy of your product to build against, and four weeks. Anything that changes data asks the user to confirm first. Bigger scopes, such as several product areas or heavily custom components, are quoted in writing after a short technical discovery. Nothing is built until you've agreed it, and running costs are typically pennies per request.
How we build it
We start by mapping which actions in your product are worth exposing to the copilot, not everything needs to be, and trying to cover every edge case on day one usually slows a project down. A focused first version, covering the handful of actions your users do most, ships faster and proves the value before we expand scope.
Frequently asked questions
What is an in-product AI copilot?
It's a natural-language interface embedded inside your own product. Instead of clicking through menus and forms, a user types what they want and the copilot carries out the action inside your existing interface.
Who is this for?
Agencies and SaaS businesses that have their own web app or product and want to make it faster to use, particularly where the interface has grown complex or the desired action takes several steps to reach.
How is it priced?
From £8,500 for a focused first version: one area of your product, up to five workflows, no more than two of them changing data, a staging copy of your product to build against, and four weeks. Larger products are quoted in writing after a short technical discovery, before any work starts.
Does it replace our existing UI?
No. It sits alongside your existing interface as an additional, faster way to get things done, your menus, forms and dashboards stay exactly as they are.
Related services
- AI Security Audit: hands-on testing of your chatbots and agents for prompt injection and data leaks.
- AI Agents: support, research and data-gathering handled end to end, with a person on the decisions that matter.
- AI Opportunity Audit: a fixed-price, ranked and costed map of where AI saves your firm hours. From £750.
- Worked example: the full audit deliverable for an 18-person recruitment agency.
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